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Why It’s Crucial to Walk the Talk as a Business Leader

Modern employees want to see you in action, leading by example. When your actions actively work against the things you say (whether in direct conversation or through the creation or enforcement of company policies), you’re going to be viewed as a problem boss — and maybe even a toxic one. More importantly, not acting in ways consistent with written policies undercuts your professed commitment. This can...

The Top 5 Benefits of Affiliate Marketing

If you’ve been in the eCommerce space for a little while, you’re most likely familiar with the term “affiliate marketing.” But many people aren’t quite sure what it actually is or how the process works. In its simplest terms, affiliate marketing is a performance-based marketing model that rewards affiliate partners for driving the desired action. These actions can include site visits, completion...

Step Up Your e-Commerce Marketing With Chatbots

Running an eCommerce business involves numerous daily tasks. You’re actively trying to optimize product pages, add new products, remind customers about abandoned carts, create and promote sales and coupons — and it’s rarely reflected in your sales right away. With everything you're juggling as a store owner, how are you supposed to find the time or money to grow and market your business? How...

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